Search Engine Optimization Tips

Best way to use Bookmarking sites for SEO

2008-10-22T23:10:00.001-07:00

Yes you should have accounts with Digg and Reddit and bookmark your content. You should also bookmark other people's content that you like so you can build up your credibility and not sound like a company man. Social networks hate spammers.

Now, just signing up will not guarantee success, you have to understand your audience. To answer your second question, writing good content is your best bet on being Digged. That said, there are certain things that diggers are looking for. It is not a mirror of the world. Diggers are mostly tech savy, under 35, lean to the left politically, hate Microsoft, love Apple, mostly male, watch "Lost", etc. If you can speak to their loves and hates, you can get attention. If you are trying to promote something that doesn't get Diggers or Redditors excited, there is no point being on there.

Give it a shot, it is free and the worst thing you lose is time. But beware, it is a lot harder to score a front page placement anymore since every marketer worth his salt is trying to do the same thing as you.

The Best Search Engine Optimization Tips

2008-10-22T23:05:00.000-07:00

The World Wide Web is a highly competitive market. Companies vie for the attention of billions of internet users in the search for better revenue. A lynch pin to the internet marketing war is the search engine.

Search engines are internet venues where billions of people congregate to search for information. The most prominent search engine giants are Google and Yahoo. The kind of traffic these dot-com companies receive per hour is phenomenal.

So naturally, companies would gravitate towards placing their links and sites in an attempt to garner more visits to their web sites.

In order to maximize ranking and placement, companies have used tools such as search engine optimization or SEARCH ENGINE OPTIMIZATION. Search engine optimization is the method or process of improving a web site’s ranking in a search engine listing.

Legitimate search engine optimization practices focus on the improvement of a page’s ranking in the search engine list by improving site content, usability and using legitimate methods of promotion through web phenomena such as viral marketing.

Search engines all use complex algorithms in keeping their relevancy in the web and to keep illegal and abusive search engine optimization methods from prospering. However, “black hat” SEARCH ENGINE OPTIMIZATION users will always be around so it is expected that search engine giant such as Google and Yahoo will continue to make more complex algorithms to filter the garbage out.

Search engines display different kinds of listings on a result page. The more common ones are pay-per-click (PPC), adverts, paid inclusion, and organic listings. Of all these listings, SEARCH ENGINE OPTIMIZATION concerns itself foremost with organic listings for a variety of keywords. This can increase the quality and quantity or visitors to a desired web site.

Organic searches are searches conducted by web users in a search engine that is free from solicitations. A study from Jupiter Media stated that 5 out of 6 commercial online purchases came from organic searches versus paid online ads.

This has made SEARCH ENGINE OPTIMIZATION much more in demand in creating revenue for companies as SEARCH ENGINE OPTIMIZATION is not a paid ad but a method of intrinsically improving content.

Here are a few tips on improving content for a much more improved result in organic searches:

1. Expertise. Follow your strengths. Sites you set up must be on subject you consider yourself an expert on. People can smell an amateur a mile away.

2. Plan the site. A good layout for the site can improve usability. This in turn will not unnecessarily aggravate the browser.

3. Research. Check out the competition and see what they have set up. See what works and what does not. If possible try to communicate with users in forums and get feedback on what should or can be improved further.

4. Decide on important keywords. Decide on the most important keywords to use for your sight. Include these keywords in the metatags, copy page, page title, and file names.

5. The Search Engine is your friend. Make friends with your search engine and don’t give it a hard time. Being nice and friendly to it will make its job easier to serve your site up to your target audience.

6. Focus. Focus on the topic at hand and nothing else. The rule is one topic per page.

7. Join the directories. Directories are repositories of knowledge done by human hands while search engine are huge databases collected by mostly machine methods. The relevancy of your page when joining the right directory may shoot through the roof. Of course, make sure you know what you are talking about.

8. Start a linking campaign. A most effective SEARCH ENGINE OPTIMIZATION method. This is a must to do. Ask your allies, strategic partners, friends and acquaintances to place your site’s URL link on their sites. With a short description this can draw traffic from other sites and increase exposure. Google especially ranks the importance of its sites by the number of sites linked to it.

9. Repetition is the key to victory. Keep repeating the above tips, supporting and increasing what works and killing what does not as fast as possible until the desired result is achieved.

In the world of search engine optimization, content matters a lot. If a site has amateur or worse falsified information, fewer and fewer browsers will want to visit it. They will even spread bad news faster than good news so expect a garbage site to be ignored even in a week’s time.

How Search Engines Operate

2008-10-21T08:38:00.001-07:00

Search engines have a short list of critical operations that allows them to provide relevant web results when searchers use their system to find information.
1. Crawling the Web
Search engines run automated programs, called "bots" or "spiders" that use the hyperlink structure of the web to "crawl" the pages and documents that make up the World Wide Web. Estimates are that of the approximately 20 billion existing pages, search engines have crawled between 8 and 10 billion.
2. Indexing Documents
Once a page has been crawled, it's contents can be "indexed" - stored in a giant database of documents that makes up a search engine's "index". This index needs to be tightly managed, so that requests which must search and sort billions of documents can be completed in fractions of a second.
3. Processing Queries
When a request for information comes into the search engine (hundreds of millions do each day), the engine retrieves from its index all the document that match the query. A match is determined if the terms or phrase is found on the page in the manner specified by the user. For example, a search for car and driver magazine at Google returns 8.25 million results, but a search for the same phrase in quotes ("car and driver magazine") returns only 166 thousand results. In the first system, commonly called "Findall" mode, Google returned all documents which had the terms "car" "driver" and "magazine" (they ignore the term "and" because it's not useful to narrowing the results), while in the second search, only those pages with the exact phrase "car and driver magazine" were returned. Other advanced operators (Google has a list of 11) can change which results a search engine will consider a match for a given query.
4. Ranking Results
Once the search engine has determined which results are a match for the query, the engine's algorithm (a mathematical equation commonly used for sorting) runs calculations on each of the results to determine which is most relevant to the given query. They sort these on the results pages in order from most relevant to least so that users can make a choice about which to select.
Although a search engine's operations are not particularly lengthy, systems like Google, Yahoo!, AskJeeves and MSN are among the most complex, processing-intensive computers in the world, managing millions of calculations each second and funneling demands for information to an enormous group of users.

Why can't the search engines figure out my site without SEO help?

2008-10-21T08:37:00.001-07:00

Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings, so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive and those companies who perform SEO will have a decided advantage in visitors and customers.

Why does my company/organization/website need SEO?

2008-10-21T08:36:00.002-07:00

The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products or information, search engines are a primary method of navigation for almost all Internet users.
Search queries, the words that users type into the search box which contain terms and phrases best suited to your site carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

What is SEO?

2008-10-21T08:36:00.001-07:00

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some havea highly specialized focus while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

This guide is designed to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly to building the links and marketing the unique value of the site/organization's offerings.

Best tips to have good seo

2008-10-18T10:27:00.002-07:00

1) Find best targeted keywords relevant to your business
2) Make title and meta tags relevant to your web page
theme
3) Content optimization and internal linking.
4) Use of h1,…,h6 tags for heading
5) Create a site map
6) Use title and alt attributes that include targeted
keywords.
7) Make robots.txt file.

Do you check the code of ethics before hiring an SEO Company?

2008-10-18T10:27:00.001-07:00

How important is it for you to check the code of ethics before hiring or opting to an search engine optimization (seo company) ? And What do you think the ethics are? How do you measure their ethics? Do you check their prices to understand their ethics for instance the higher seo price or the cheap affordable and low cost seo quote will let you understand seo companies code of ethics and perfomance report?

If they "promise" good rankings then their not being very honest. Some industries (gift baskets, flowers, travel) are very competive and no SEO can guarantee a position on google or any search engine except in paid ads which is not optimization.

A good SEO will have experience and tools necessary to select keywords where you'll some change at improving natural search traffic. Will know how to analyze a site for barriers to search engines (cryptic urls, java menus instead of html,...) and will have experience with actually improving other customers website results. Good SEO won't over-promise results, it takes months and years to improve results for most sites.

Excellent way to gain more SEO clients

2008-10-18T10:25:00.001-07:00

Gain a presence on the internet so that you can approach new clients and say look at us. Our website is number one in Google, we can do that for you too. Also write a blog with some good advice but not too good or they will just read the blog.Start a business social network profile and try to get a lot of quality contacts. More solid presence on the internet the better. Show off your expertise.

good way to start learning SEO

2008-10-18T10:24:00.001-07:00

Even the same question arise inside my mind when I was new to SEO.

I appreciate your Interest on learning SEO. As an SEO Professional, I hereby suggesting you some of the easy ways to learn SEO quickly as well as efficiently.

As we all know, the Search Engine Optimization field is thriving day by day with new inventions & discoveries, people may not aware of what they have learnt yesterday will be out of date by tomorrow. Unless or otherwise one who update his knowledge regularly by reading SEO news/articles, there is no doubt he will lag back in the SEO race.

Initially you have start learning SEO by becoming a member in these popular SEO forums and blogs. You can also subscribe to these websites RSS Feed so that you can learn and know the things up to date.

1). http://www.webmasterworld.com/
2). http://www.searchenginejournal.com/
3). http://searchengineland.com/
4). http://www.seomoz.org/
5). http://googlewebmastercentral.blogspot.c...
6). http://www.blogoscoped.com/
7). http://www.seroundtable.com/
8). http://www.seobook.com/
9). http://www.mattcutts.com/blog/
10). http://forums.seochat.com/

SEO is an Ocean...Very few know how to swim across without making no mistakes and will reach the shore on time. So keep Swimming...Sorry Learning...!!!

How long does one person to take for learning of SEO?

2008-10-18T10:23:00.000-07:00

It really depends on how intent and focused you are in learning it. I know of folks who have gained massive knowledge in SEO in just 2 months by making sure that they read and understand key sources of information on SEO such as:

1. Webmaster guidelines of the search engines

2. Press rooms and announcements of the search engines

- Google Press Releases http://googlepress.blogspot.com/
- Yahoo! Press Room http://yhoo.client.shareholder.com/press...
- Microsoft Press Room http://www.microsoft.com/presspass/newsr...

3. Key blogs on SEO such as Matt Cutts Blog http://www.mattcutts.com/blog/

4. Forums where SEOs gather to discuss, share insights and learn from each other

- DigitalPoint's Yahoo Forums (http://forums.digitalpoint.com/forumdisp...
- WebmasterWorld.com http://www.webmasterworld.com
- SearchEngineWatch's MSN Forums http://forums.searchenginewatch.com/foru...

5. Attendance in important SEO conferences attended and organized by the key players in the search engine optimization field such as

- Search Engine Strategies http://www.searchenginestrategies.com/
- Brett Tabke's Webmasterworld Pubcon http://www.pubcon.com/
- Danny Sullivan's http://searchmarketingexpo.com/

Books and ebooks can give you some of the basics of SEO, but often changes have already been made in the algorithms before the book is published making the book or ebook a little outdated at best. Forums are the best way to learn of the current trends in SEO because every single hiccups of the search engines are dissected in the forums

what is RSS

2008-10-17T21:10:00.000-07:00

RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.
Why RSS? Benefits and Reasons for using RSS
RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. You ensure your privacy, by not needing to join each site's email newsletter. The number of sites offering RSS feeds is growing rapidly and includes big names like Yahoo News.
What do I need to do to read an RSS Feed? RSS Feed Readers and News Aggregators
Feed Reader or News Aggregator software allow you to grab the RSS feeds from various sites and display them for you to read and use.

A variety of RSS Readers are available for different platforms. Some popular feed readers include Amphetadesk (Windows, Linux, Mac), FeedReader (Windows), and NewsGator (Windows - integrates with Outlook). There are also a number of web-based feed readers available. My Yahoo, Bloglines, and Google Reader are popular web-based feed readers.

Once you have your Feed Reader, it is a matter of finding sites that syndicate content and adding their RSS feed to the list of feeds your Feed Reader checks. Many sites display a small icon with the acronyms RSS, XML, or RDF to let you know a feed is available.
WhatIsRSS.com now has a blog ...
We have always wanted to keep this resource brief and to the point, but we realise there is alot more that can be communicated about using RSS. Our RSS Blog was launched 26 July 2007 to extend and complement the information provided here. If you are interested in learning more about RSS go there now and subscribe! It will be updated over time with information on using RSS and will feature tools to help you use RSS in new and better ways.
RSS Links: More information on RSS
RSS Info Comprehensive Overview and Links
Syndic8 - Directory of RSS Feeds
What is RSS, and Why Should You Care?
XML.com: What is RSS?
Introduction to RSS - WebReference.com
RSS Blog Our very own weblog on RSS
Sites with RSS Feeds More RSS Examples. Sites with RSS feeds linking to WhatIsRSS.com

www.WhatIsRSS.com
The quickest way to educate your site visitors about RSS = link to this page.
Email me with feedback and suggestions for improvement. I want www.WhatIsRSS.com to be clear, concise, accurate and targeted to the majority of web users.

Advantages of black hat SEO

2008-10-17T21:08:00.000-07:00

I got this question ...
Well, the basic principle of SEO is to generated visitors of one website, right? But it is so lamed to "click here" and "click that" using Social Bookmarking, is there a faster way to generate links using black hat SEO?
Use long keyword phrases for a new site and build them smaller as they go on. this is a 4 word phrase my next goal is the phrase "guaranteeing advertising results" wich is currently on the 4th page of google the next step will be two word phrases like ad agency

On "Black Hat" It works for a short time then leaves you in the gutter. Don't use them because you can get banned. Also they tend not to create repeat business which is what make you money, bringing the consumer back.

Coming soon page make a difference for SEO purposes

2008-10-17T21:07:00.000-07:00

The site is not ready but the domain is owned. Would it be better to have just a 404 or a coming soon page? For SEO purposes.

A 404 simply creates an SEO vacuum.

Set up a keyword-rich "coming soon" page and provide a form so visitors can leave their email addresses. When the site rolls out, shoot them all an email to let them know. Even better, give them some premium access, a sneak peek or some other promotional offer. No reason you can't start generating interest now.

How many words as a minimum should you have on a web page for SEO

2008-10-17T21:06:00.001-07:00

300~600 words is the best choice, but to get better SEO, you need to focus on the keyword density as well

How much should SEO cost for a good content website?

2008-10-17T21:05:00.000-07:00

That depends on SEO company prices and competivity of your website. For example if your site gets to the top positions of major search engines for quite competitive keywords, you can cover the costs tenfold. You can sell links at high prices, earn a lot money from affiliate marketing and AdSense.

Here you can hire the best and cheapest SEO companies:
http://getafreelancer.com

Start a project and offer them to bring you to the first pages of major search engines (believe me, some of them can do it). Since many companies will bid for your project, you will get the best price. My advice is to hire SEO company for one-time work and use escrow service for payment. Do not complete payment to them before you see results.

Then if after some time your website lose position, you can hire them again to fix it.